Google AdWords Management

Q. Why advertise on Google?

A. Recent surveys show that Google is the first choice search engine for approximately 90% of UK's population. Making it the most widely used Digital Media Marketing platform.

Q. What is Digital Media Marketing?

A. Digital Media Marketing, put simply, is a method of advertising that makes use of electronic devices such as personal computers, smartphones, tablets and game consoles. Whenever you're using an electronic device and adverts are displayed that is Digital Marketing. Performing searches on Google will display links to websites and adverts related to the search term entered.

Q. Why is Digital Media Marketing effective?

A. It is so effective because it enbles the consumer access to your information and adverts anytime and almost anywhere. This platform can also provide detailed statistics for your Google AdWords Manager to analyse, enabling them to improve and adapt the focus of your advertising campaign so you reach more of your target market whilst potentially reducing cost.

Q. Why should I advertise on Digital Media?

A. Because in the modern digital world it is becoming increasingly popular for people to initially use the internet on various devices when looking for products or services. Also Digital Media Marketing differs from traditional marketing practices in that it enables you to analyse your marketing campaigns and understand what doesn't and what does work for your industry in almost real time. You can have multiple adverts running simultaneously with different wordings, analyse their performance quicker than in any other medium, saving time, money and lost sales in the process.

Q. What is PPC?

A. PPC or Pay Per Click is a method of advertising where your advert is shown to as may browsers as possible but you will only pay when your advert has been clicked on. This will Increase exposure while conserving your budget for potential customers.

Q. What are negative and positive search terms?

A. Search terms are what a browser types in to a search engine that trigger your advertisments to be shown. Positive search terms are the combination of words that you wish to be found for. Negative search terms are those which you do not want to be associated with, and which will prevent your advert from being displayed to someone searching for a product or service that you don't supply. Often there is a fine line between the two and we have the necessary skills and experience to draw that line effectively.

Q. Do other companies offer this service?

A. Yes they do. However, we offer a fully managed service with a designated expert adviser who will advise on and take control of all aspects of your advertising campaigns, leaving you free to get on with running your business. Not all of our competitors offer such an all-inclusive, fully managed service.

Q. How much will it cost?

A. There will be a mutually agreed monthly budget for your spend on clicks ensuring that you will know your maximum spend in advance. Our fees are calculated based on the size of the AdWords budget you need us to manage, the number of campaigns that you wish to run and the number of reports you require each period. For more information on our pricing models click here.

Q. Will my spend change?

A. Your daily spend on clicks will fluctuate as the number of people searching for your products and services differs day to day, but we will work together to set a maximum budget in advance. We will not make any amendments to this without your prior approval in writing.

Q. How soon will my Advert appear on Google?

A. Once you have completed your registration with Ads On Top and made your initial payment we will start work straight away, an advert can often appear live on Google within as little as 24 hours, but could take longer depending on Google's advert approval process.

Q. How long will my contract be?

A. Our contracts are typically for 12 months that then continue on to a rolling 1 month notice period. We advise clients to have their account managed long term as the digital media market is a very dynamic and ever changing environment. We will ensure that your campaigns stay ahead of the curve.

Q. What hours are you available?

A. Our office is open 9am to 5pm Monday to Friday. Outside of these hours please email and we will come back to you as soon as possible. To submit an enquiry via our website click here.